A premium active-apparel brand's launch
A true cold start — new to Amazon, live from zero. We launched the full catalog and scaled it fast through the first season.
~7×in six months
60K+orders, year one
1,000+ASINs launched
Apparel on Amazon is structurally hard: new styles and colors every season, sizes multiplying fast, inventory bought six-plus months ahead — and once it sells out, it’s gone. Premium outdoor and active-lifestyle labels are the core of our book. This is the category we know best.
Fall/Winter, Spring/Summer, and capsule launches coordinated so sizes and colors land together, on time.
Parent-child structures that keep reviews and Best Seller Rank unified across the size-color matrix instead of fragmenting them.
Size charts and comparison imagery that cut returns — apparel’s silent margin killer — and lift conversion.
Planning by style, color, and size curve so you neither strand inventory nor sell out of core sizes mid-season.
Markdowns managed across channels with margin and brand-price integrity protected — not raced to the bottom.
Brand Registry, Transparency, and MAP monitoring against unauthorized sellers — including the freight-forwarder networks premium labels attract.
Storefronts and A+ Content that mirror your DTC experience · launch and markdown playbooks · sponsored ads across Products, Brands, and Display · catalog and variation management · seasonal inventory forecasting · FBA prep, returns, and pullback processing through our own Los Angeles facility · sell-through analytics that read like a merchant’s, not a dashboard vendor’s.
Anonymized, and shown as multiples — not dollars.
A true cold start — new to Amazon, live from zero. We launched the full catalog and scaled it fast through the first season.
We launched the channel, cleared out unauthorized sellers, and took over a 5,000-SKU catalog — then grew it in lockstep with the brand's own plan.
Catalog health, launch readiness, demand risk, and variation structure — plus where we’d start.
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