Operator-grade thinking from inside real Amazon channels - pricing, advertising incrementality, governance, and how an agency runs on an AI substrate. Specific numbers, honest tradeoffs, no LinkedIn clichés.
Platform mechanics most teams never see: pricing cascades, Featured Offer dynamics, policy shifts.
How an agency actually runs on a data warehouse, a toolset, and disciplined human judgment.
Building and running a boutique that punches above its weight - without losing the plot.
First-person pieces from the founder’s desk. Occasionally irreverent. Always earned.
ROAS shows which products generate sales, not which ones create valuable customers. The SKU Investment Matrix for deciding what to fund, build, monetize, or stop.
July 2026 · 8 min read Agency LeadershipHow we got a change-wary team to buy into an AI reorg - the meeting sequence, and a template you can steal.
June 2026 · 5 min read AI as Operating SystemWhat changes when diagnostics, reporting, and anomaly detection run as code across every account - and what deliberately doesn’t.
June 2026 · 8 min readWhy ad spend won’t fix a pricing problem · how the deal-pricing cascade turns one promotion into a quarter of price erosion. Subscribe below and they’ll find you.
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