Operator-grade thinking from inside real Amazon channels - pricing, advertising incrementality, governance, and how an agency runs on an AI substrate. Specific numbers, honest tradeoffs, no LinkedIn clichés.
Platform mechanics most teams never see: pricing cascades, Featured Offer dynamics, policy shifts.
How an agency actually runs on a data warehouse, a toolset, and disciplined human judgment.
Building and running a boutique that punches above its weight - without losing the plot.
First-person pieces from the founder’s desk. Occasionally irreverent. Always earned.
How we got a change-wary team to buy into an AI reorg - the meeting sequence, and a template you can steal.
June 2026 · 5 min read AI as Operating SystemWhat changes when diagnostics, reporting, and anomaly detection run as code across every account - and what deliberately doesn’t.
June 2026 · 8 min readWhy ad spend won’t fix a pricing problem · how the deal-pricing cascade turns one promotion into a quarter of price erosion. Subscribe below and they’ll find you.
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