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What we do

A system, not a services list.

Every agency sells the same menu: catalog, ads, account management. The difference is whether those things run as disconnected tasks — or as one system where each part makes the others work. Here's the system.

First: see clearly

Financial visibility — finally.

Most brands can't state their true Amazon economics. Fees, returns, storage, workflow inefficiencies, and ad spend blur together until nobody knows where margin actually goes.

We reconstruct it: where margin is leaking, which fees are avoidable, what's recoverable through reimbursement errors, and how advertising actually lands on contribution margin. You get data you can act on — not spreadsheets you have to interpret.

What we surface
  • Fee leakage and avoidable storage costs
  • Returns drag and reimbursement recovery
  • Ad spend vs. true margin impact
  • Workflow inefficiencies that compound quietly
  • The real number: what Amazon contributes
Then: build the foundation

Operational excellence, without the fire drills.

Predictability is a feature you build, not a mood you hope for. These are the disciplines we run, week in and week out:

Demand planning & forecasting

Inventory, seasonality, and lead times coordinated before volume is pushed — so growth doesn't outrun supply.

Catalog & variant architecture

Complex catalogs structured so products rank and convert together — variation logic, attributes, and indexation handled at the root.

Listing & creative optimization

Content aligned with buyer intent and search behavior — not just boxes checked on images and bullets.

FBA prep & fee minimization

Inbound workflows and prep optimized so Amazon's fee structure works for you, not against you.

Brand protection & governance

Brand Registry, MAP enforcement, unauthorized-seller removal, duplicate-ASIN cleanup. Your brand, defended structurally.

Account health & compliance

Vigilance on the boring-but-fatal stuff: compliance triggers, policy changes, account-level risk — caught before it costs you.

Our advertising point of view

Profit-based advertising. Incrementality at the center.

Most agencies optimize for ROAS because it photographs well. We think that's backwards.

A TESMO retail-media growth playbook — a staged media investment plan and a sequenced table of proposed accelerators

Ads can't fix a broken system

Campaigns hitting "acceptable" ACoS while growth stays flat usually means ads are compensating for structural problems — suppressed ASINs, broken variations, listings that can't convert. We fix the system ads depend on, then let spend compound into durable organic rank.

Spending less is sometimes the move

We've cut defensive branded bids dramatically with volume held, and flagged pricing corrections that out-performed any possible ad optimization. When the highest-leverage action is to not spend, we'll say so. Your P&L is the benchmark — not our dashboard.

We don't optimize ads in isolation. We fix the systems ads depend on.

Amazon-certified across the advertising stack
Advertising Foundations Sponsored Ads Sponsored Ads · Advanced DSP Campaigns Retail for Advertisers Campaign Optimization
How an engagement unfolds

The 30 / 90 / 365 roadmap.

Clear priorities, clear owners, clear outcomes — tailored to your goals, your brand identity, and your internal workflows.

30

Stabilization

Fix the biggest risks and margin drains first. Stop the bleeding before optimizing anything.

90

Optimization

Improve discoverability, conversion, and profitability — in that order, on a foundation that holds.

365

Scale

A predictable, healthy, enduring Amazon ecosystem — expanded deliberately, governed continuously.

This is the system. See what it produces, by category →

Start with a conversation, not a pitch.

A candid read on your catalog, competitive position, and advertising — straight from senior operators. No pitch deck. The deeper financial and operational dive comes once we're working together.

Let's Talk