A founder-led skincare brand
Came to us after firing their first agency — we relaunched the channel from a near-standing start and scaled it into a category leader.
~12×in year one
250K+customers / yr
~⅔repeat revenue
We grew a beauty retailer from $200K to $3M a month on Amazon back when sellers shipped their own boxes. The rules are far stricter now — claims, ingredients, pricing — and that’s exactly why category experience matters more than ever.
“Anti-aging,” “brightening,” and “clean” monitored against Amazon policy before they become suppressions — with rapid plans of action ready when investigations hit.
Formula and packaging changes handled across imagery, copy, and variation links — preserving review equity and shopper trust through the transition.
Parent-child matrices rebuilt for complex product families so ratings and Best Seller Rank stay unified instead of splintering across shades and sizes.
Brand Registry actions, Transparency tagging, and MAP monitoring that shut the gray market out of your Featured Offer.
Listing aesthetics and SEO — imagery, ingredient-focused bullets, Brand Story, A+ Content · sponsored ads and selective DSP with high-intent targeting · launch and relaunch playbooks for new SKUs, reformulations, and shade extensions · a claims-and-compliance shield that pre-screens copy before Amazon does · Subscribe & Save and repeat-purchase analytics that show whether your brand is compounding.
Anonymized, and shown as multiples — not dollars.
Came to us after firing their first agency — we relaunched the channel from a near-standing start and scaled it into a category leader.
Inherited and compounded — steady, repeat-led growth, every single year, and accelerating now.
Claims exposure, variation integrity, pricing pressure, and growth opportunity — plus where we’d start.
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