We started selling dog harnesses in 2011 and built and sold our own treats brand in 2018. Pet isn’t a vertical we study — it’s one we’ve operated in, with our own inventory and our own margin on the line.
Sizing, thickness, and pack counts mapped so bully sticks and dental chews rank together instead of cannibalizing each other.
Expiration tracking and sell-through targets for consumables, so stock never ages into fees and disposal.
Odor, oil, and glass handled with compliant prep — protection that survives FBA without killing your margins.
Ingredient and safety guidance integrated into listings the way pet parents actually evaluate them.
Breed- and weight-based size charts for gear that cut returns and lift conversion.
Brand Registry, Transparency, and MAP monitoring against the gray-market churn endemic to pet.
Listing optimization and storefront design · sponsored ads tuned to repeat-purchase behavior · bundle and multipack strategy · subscription growth (Subscribe & Save) · inventory forecasting for dated goods · compliance screening · analytics dashboards.
FBA prep runs through our own Los Angeles facility — odor-proof, oil-safe, expiration-labeled.
Anonymized, and shown as multiples — not dollars.
Sales were sliding when we were brought in to right the ship — we cut ad waste, rebuilt the ranking strategy, and launched new hero products. We still run the account after the brand was acquired.
Catalog health, dated-goods risk, and variation structure — plus where we’d start.
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